Web Site Development
Internet Marketing Techniques
VisiblePulse will work with you to make your web site search
engine savy, but marketing doesn't end there. It actually starts there.
We have listed below techniques and tools you can use to market your
site. VisiblePulse cannot do these things for you, as our main
focus is digital image development, but we can put you in the right
Search Engine Optimization
Create good meta tags (keywords, title, description, classification,
revisited-after, robots, etc.), comment tags and alt tags and titles,
and submit to search engines. Since the search engines are constantly
changing, we cannot guarantee high ranking. Due to search engine
congestion, experts are now saying that companies should not depend
entirely on search engines and should focus more on other marketing
methods, as shown below, to advertise and promote their site.
Reciprocal and Non-Reciprocal Links
Add reciprocal links that complement your site. Get other sites to
add non-reciprocal links to your site. Find out what sites are linking
to your competitors and consider getting linked to these sites as well.
Use signatures for promoting your site. Every email you send out
should serve as a business card for your site.
Newsgroups and Discussion Groups (forums)
Go to newsgroups and forums and post informative responses that
pertain to what you sell. Make sure your posting contains a
Consider sending out a press release to the media via the News
Ezine or Newsletter
Create an electronic magazine or newsletter that contains
information about your products and are educational. Send it out
every month or so. Allow people to join the list via your site.
Opt-In Email Lists
Place ads within Opt-in email lists. This is a cheap form of
Create webcards of your site and send them in a mass mailing.
Announcement by Visitors
Make it easy for your visitors to send your site to their friends.
Allow visitors to easily bookmark your site. Just takes a little
Add a forum to your site where visitors can ask questions and get
Print URL address on everything!
Print your web site address and email on ALL printed material.
GoTo.com lets you pay to have your site show up high in the search
engine results under any keywords you wish. Cost: 5 cents (+) for each
visit you get from the site.
Have promotionals and freebies available on your website.